Prosperity Principle #3: Write. Recite. Repeat.

“Write. Recite. Repeat

Prosperity Principle #1 talks about the importance of having a clear direction or purpose you wish to pursue.

Prosperity Principle #2 breaks down how important it is to first set your mind and your thoughts to what’s important to you. Before anything can come into being, it first must be a clear thought in your mind.

Once you are clear in your mind about what you want, who you identify as – who you want to be — it’s critical you clarify and document exactly what you desire and do this in a way that is proven to bring success, if followed as prescribed.

The foundation of what I’ll reveal to you is based on the success formula described in the book, “Think and Grow Rich” by Napoleon Hill. It’s the number one inspirational and motivational classic for people interested in furthering their lives and reaching their goals by learning from some of the most successful people in history. There are some schools of thought that having goals and writing them down is not useful; it won’t amount to anything. I disagree to some degree.  

It’s one thing to have goals in mind (what you think about) and even to write them down, but it’s what you DO with what you’ve written down that makes the difference.

If you simply write something down and never look at it again, it doesn’t serve your purpose. So, in that case yes, writing down goals is useless.

However, if you look at your goals, read them aloud every day, have them in front of you feeding your subconscious mind with intent and focus, you will begin to take action toward achieving your goals.

Let me illustrate. I wasn’t aware until around 2000 the importance of having clearly defined goals – and how to use them.

Yes, like many of you, I had goals in my life. I graduated high school, went to college, got good jobs, traveled to places I always wanted to go, and so on. Each of those were goals I wanted to achieve. And did.

But it wasn’t until I learned the success formula in “Think and Grow Rich” that things began to happen in a big way in my career and in life. Allow me to share my Goal Card, Circa 2001.

I wrote these goals down and read them aloud every morning when I got up and every night before I went to sleep.

I carried this card with me wherever I went. I looked at it more than once a day for years.

I posted a fake $1M Bill on the bulletin board in my office at home to remind me that I identify as a millionaire. By having this and reciting it aloud daily, in faith, with visual triggers of what I wanted around me, I fed my subconscious mind with my desires and spoke these goals into existence. All of them. Literally. And today have assets far exceeding $1M.

Some of these goals are still important to me, like making a difference in people’s lives, contributing more to my church and community, sharing Jesus’ message, being prosperous and wealthy.

It’s more than 20 years later, and I now have a new set of goals which I’m aspiring to achieve and several of these goals still carry forward.

It’s important to point something out in how I phrased what’s in my goal card. Notice the language. “I AM. I HAVE.” The words don’t say, “I WANT” what I listed. They are written as if I already am in possession of them. I can’t stress enough how important that nuance is.

Simone Biles told herself every day that she IS an Olympic Goad Medal gymnast, not she would love to be one. HUGE difference.

Let’s get back to you.

In Prosperity Principles #1 and #2, we focused on identifying what you desire for yourself. We did this to get clarity around what you want and by extension what you think about.  

The next step is to develop the programming you will need to begin making progress toward your goals with intent. That begins with writing them down.

The physical act of writing down your goals and desires connects your thoughts (what you want) with an action (writing), which together begins to etch these into your subconscious mind.

Nothing can manifest without first a thought. And no thought can materialize without action. What the mind acknowledges in your thoughts will begin to drive what you physically do, the actions you take.

In the epic moving, “The Ten Commandments,” you’ll hear the phrase, “so let it be written, so let it be done,” more than once. Used in the right way, your written down goals become the script by which you live your life until you achieve what you desire.

So, is there a right way to do that? There are several ways, but I’m going to unveil a successful approach I’ve used that countless other successful, wealthy people have used.

Napoleon Hill recommends taking the following six steps to achieve what you desire (Source: “Think and Grow Rich”, Chapter on Desire).

Note: The book title includes the word, ‘rich’ and the desire for money, or wealth, is the focus of these six steps. You can replace the word “money” with whatever you desire – although desiring money demonstrates a prosperity mindset.

Excerpt from the book in part:

The Six Steps to Turn Desire Into Reality                                                                                                                    

“The method by which DESIRE for riches can be transmuted into its financial equivalent, consists of six definite, practical steps, viz:

  1. Fix in your mind the exact amount of money you desire.
  2. Determine exactly what you intend to give in return for the money you desire.
  3. Establish a definite date when you intend to possess the money you desire.
  4. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action.
  5. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.
  6. Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. AS YOU READ—SEE AND FEEL AND BELIEVE YOURSELF ALREADY IN POSSESSION OF THE MONEY.”

The last step, #6, is key to this method. Hill goes on to note, “If you do not see great riches in your imagination, you will never see them in your bank balance.”

I’ll add that if you do not see the YOU, you want to be, AS IF YOU ARLEADY ARE THAT PERSON, you will never see her looking back at you in the mirror.

In the Chapter on Auto Suggestion, Hill provides an example of a statement a salesman might develop.

What’s important to note is how the Six Steps above are specifically noted in the statement.

  1. Exact amount of money desired.
  2. What will be given to attain it.
  3. By when.
  4. The plan.
  5. The statement itself.
  6. The practice of reciting it twice daily aloud, in faith, with emotion, visualizing yourself as if you ALREADY POSSESS what you desire.

My intent in sharing this is to introduce you to a key element of the success formula described in “Think and Grow Rich.” What I found so compelling about doing this exercise for myself is that it worked for me. And can work for you.

If you do not have a copy of “Think and Grow Rich,” I strongly suggest getting one today. I recommend getting the original classic edition, originally published in 1937. While somewhat dated in terms of the examples used and language in some cases, I find it best to learn from and study the original edition.  

Let’s recap.

  1. Know your purpose, what you desire. Be clear about what you want and by when.
  2. Plant into your mind – into your subconscious – what you desire so you can begin to program your life to get anything you want. Feeding your subconscious mind every day with the thought of what you desire, through repetition and visualization as if you already have what you want, will drive your plan of action.
  3. Create your plan to obtain what you want; exactly what you will do, by when, how, what you will give of yourself and the discipline you will commit to put effort toward it in faith, with emotion, consistently, persistently.

This work is foundational. These building blocks are essential to set yourself on a path to begin to change your life to the one you always wanted.

Additional readings you may want to explore are listed below.

7 Examples of How Successful People Set Goals and Achieve Them (

To your prosperity!

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About the Author:  Mary Lou Panzano

Mary Lou Panzano retired after 42 years in corporate America to pursue her purpose in life:  help people prosper, personally, professionally, and financially. As Founder and CEO (Chief Enlightenment Officer) of Panzano Enterprises, LLC, Mary Lou focuses on helping:

  • Professional communicators prosper. Whether it’s students studying communications, or junior-, mid-career, or senior communicators, Mary Lou provides coaching services to help them be even better at what they do.
  • Anyone looking to prosper in their lives. As a student of millionaires and leaders in their fields, Mary Lou shares how she applied principles of prosperity she learned to achieve millionaire status and a lifestyle of freedom, peace, and prosperity, with those looking to do the same.
  • Home-business owners prosper. Mary Lou offers home business opportunities and services such as leads, training, discount apps, and digital library systems that help businesses prosper.

Reach out to Mary Lou directly at [email protected].